PABLO OLMUS — Marketing + Generative AI
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Marketing +
Generative AI

What we build

Social media ads

How we validate

Creative variations

How we scale

Content workflows

The future of marketing
is here

Generative AI

What we build Social adsCreative systemsContent workflowsA/B testing
01
What we do

We build generative AI production systems that help brands create content that captures attention, stands out in crowded feeds, and drives stronger performance.

02

Demo Social Ads

Exploration pieces directed with generative AI.
@contentsbypablo
Savvy · spec ad
@contentsbypablo
Porsche · spec ad
@contentsbypablo
Wilson · spec ad

Content Workflows

Multiple AI agents working in parallel — prompting, generating, and refining — to turn one creative direction into dozens of on-brand variations.

AI agents generating content variations in parallel
03

Editorial Photography

Personal photography exploration — mood, light, and composition, some pieces directed with generative AI.
Editorial photography — underwater cave
Editorial photography — noir portrait
Editorial photography — interior architecture
Editorial photography — profile portrait
04
How we work
01

Direction

We start the same way a real shoot would: script, visual reference, brand judgment. That's not something AI generates — we do.

02

System

We build the AI agent system trained on that direction, not the other way around.

03

Delivery

We review, refine, and deliver pieces ready to publish, held to the same bar as a real set.

05

Creative Audit

What every marketing leader should know about how their team uses AI.
01

Which AI models your agency uses, and why those ones.

02

Who owns the rights to what gets generated.

03

What AI should generate, and what a person still should.

04

What a creative agency that has already adopted AI should charge.

We run the audit and hand you a plan: the tools, the workflows, and a clear line between what a human should do and what a machine should. We also run trainings for your team on how to use AI across your creative and media process.

Interested in an audit for your team? Let's talk →
Pablo Olmus

With a background in Audiovisual Communication and a Master's in Marketing, Pablo has spent the last 15 years leading media and marketing initiatives for global brands across Latin America. His experience spans entertainment, consumer goods, banking, fintech, and travel, combining leadership with expertise in digital ecosystems. A speaker and marketing leader, he focuses on building AI-powered creative production systems that help brands capture attention, differentiate themselves, and drive stronger business results.

AI is the engine. Human judgment is the compass

Let's talk

If your brand needs creative direction with AI, custom production agents, or help deciding what to automate and what not to, reach out.

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